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Latest HTC ads confirm 8MP camera, video conferencing on the Thunderbolt

HTC has been pretty sly about its upcoming 4G smartphone, which much of the tech world is assuming to be the Thunderbolt slated for launch on Verizon Wireless. Even though we have seen many leaks regarding images and specs, HTC decided to run a preemptive ad campaign letting potential customers know about several important features more »

Sprint’s latest ad campaign attacks Verizon & AT&T

For new AT&T customers, you will have to choose a different data plan as AT&T no longer offers an unlimited plan. Verizon customers may face the same fate as new AT&T customers because they are also considering tiered data plans. Nothing has been set in stone for Verizon, but it seems they are heading in more »

Microsoft has Google in its sights with latest $100M ad campaign

I admit it. I am not a lover of the business practices of all things Google, and yet when I need to look something up online, where do I go? You guessed it. The Big G. Google managed to quite successfully win over much of the public through the years with their approach to search, and the fact that there aren’t big old ads all over the place when you try to look something up.

But now, Microsoft intends to grab a big piece of that search pie. They are doing it with a rather large ad campaign for their search engine Bing. Large as in $80 to $100 million being spent on the campaign. Now, considering Google only spent $25 million total in advertising last year, that’s a rather impressive dollar-to-dollar comparison.

Apparently, they don’t plan to play the same game they did when they went after Apple in their marketing attacks. Google, (or Yahoo), won’t be mentioned directly by name. They are going to be all just “planting the idea” that the search engines of today don’t work as well as consumers thought by asking them whether or not search (ahem…that would be Google), really solves their problems.