Google has long been suspected of having too much information on its users. From all the services it offers to its users (though its doubtful that any one person could possibly use all of them), to what they search for on the search engine. It has a tendency to scare some who highly value their privacy, though there’s no evidence Google would ever do anything with the information. It wouldn’t be surprising if those same people voice concern over the new AdSense program from Google.

AdSense will be seeing an upgrade in how it knows what users interests are. Right now it’s based on the website they visit at that particular time. The new program will store a separate cookie on computers and base the ads on that information. So, say you’re interested mainly in technology, not only would you see ads for computer and repair services on Gadgetell but also on a random sports site you might find yourself stumbling upon. Sounds like a better way to get money for those who have AdSense on their sites, not everybody is interested in the things they might show on every website.

Google finds yet another internet niche, an animated series created by Seth MacFarlane (creator of “The Family Guy”) called “Seth MacFarlane’s Cavalcade of Cartoon Comedy” which will be streamed on the web only. And they have high rolling backers who agree that the idea is worth millions.

What really makes their plan innovative? Their marketing scheme. Instead of just randomly dumping static ads here or there, Google plans to use their AdSense program to make sure they are hitting their primary demographic for the program – namely, young men. So, when Johnny goes searching for more, more, more MacFarlane… Johnny will now get to see a video clip of “Calvacade”. There will of course still be advertising built into the clips. It may be as simple as “brought to you by“, or the usual little blip commercial before the actual clip starts for example. Mr. MacFarlane, who receives a percentage of the ad revenue, has done his part by already building up a group of new characters to star in the web-series, which are slated to run in 50-minute clips. He described the installments as “animated versions of the one-frame cartoons you might see in The New Yorker, only edgier.”

Google, how we love you, but must we see you everywhere we go? Well, it sure seems that way, and now Canadians get to join in on the fun. If you’re a Canadian with a mobile website for cell phones, you can now use Google AdSense Mobile on your site to make some extra money. more »

In a move that completely has the tech industry shaken up, Microsoft has put out a statement saying they have Proposes Acquisition of Yahoo! for $31 per Share – which of course equates to $44.6 billion dollars. Yes, that this number -> $44,600,000,000… wow.

The bid for tech giant Yahoo is a mix of cash and stock, and would clearly be a giant blow to search leader Google. The release states that online advertising is a big plus to the acquisition, in a niche where the two companies have struggled to compete with Google’s AdSense / Adwords.

Microsoft’s Chief Executive Officer, Steve Ballmer sent the following letter to the Yahoo! Board of Directors yesterday. More analysis to come on Gadgetell.