How our love of texting is an evil scheme by American Idol and AT&T

In 2008, American Idol viewers voted 78 million times via text messages. In 2003, the inaugural year for AT&T sponsorship (when they were pitching mlife) only 7. 5 million text message votes were sent. This explosion is transforming how we view texting, who does it and how much we’re willing to pay. At the end more »