Atlona Technologies announces the new AT-HD530; down-converts HD video and audio

Atlona Technologies has recently come out with a pretty interesting, although I am not sure how practical it is. Atlona Technologies is known for their products pertaining to audio and video, and the AT-HD530 is no different.

Basically, it receives the HDMI signal or DVI signal from computers, GPS, Apple TV, etc., and will then down-convert the quality to fit analog S-Video or composite video to display down-converted video on TVs or computer monitors that do not support HD video. NTSC or PAL formatted video can be converted to the other format instantly. It sounds like an interesting concept due to the fact not every computer monitor and TV can support HD. And since HD videos are gradually gaining popularity, it could be of use. Atlona Technologies cites that their product would be of use for broadcasters, video production engineers, and end users.