branding
Droid vs. Droid; Did Verizon pick the wrong mascot
This simple question has been bugging me for months: did Verizon pick the wrong Droid? Marketing, as they say, is everything (except for Mel Brooks as Yogurt, who said merchandising is everything) and in choosing a persona behind the Droid lines of phones, Verizon made an interesting choice. The choice between Google’s cute and lovable more »
AMD Game brings console like buying experience to desktop PC’s
AMD is introducing a new badging system on its gaming desktop PC’s called “AMD Game.” The AMD Game badging system is aimed at allowing gamers to choose their gaming PC’s specifications as if they were buying a game console. Targeting the mainstream PC gamers, AMD Game hopes to enhance the gamers experience by making it more »















