CBS to test location-based ads

Radio and TV network CBS will be running an experiment about cellphone advertising based on a person’s location or what it commonly known as location-based advertising. However, CBS did not specify the exact date and duration of this trial. The network giant hopes this will help arrest the aversion of many consumers to traditional ads seen on newspapers, TV and Websites.

Thanks to its tie-up with major mobile operators and social networking site Loopt, it can take advantage of the GPS-based technology to accurately serve geographically relevant ads the minute a customer steps in a particular establishment like restaurants or stores. These ads will appear on the company’s mobile sites, CBS Mobile and CBS Mobile Sports.