Dolby goes mobile

We all know the name Dolby is generally synonymous for high quality sound. Now, Dolby Labs just announced at the 2009 GSMA Mobile World Congress details about a Media Generator. Sounds pretty darn impressive doesn’t it?

So what is this Media Generator? It’s a “preprocessing and encoding solution for mobile multimedia content.” So what this means is that is uses specific coding efficiencies. These efficiencies make file sizes smaller while at the same time helping to deliver great sound. This part of the whole Dolby release is actually geared toward service providers and content distributors, not joe schmoe phone user-although it obviously will affect him or her.