Chinese search engine trouble after medical P4P

The massive Chinese search engine Baidu is in trouble after state media uncovered that unlicensed medical services are buying good positions on the page through their P4P (pay-for-performance) scheme. This is a problem as more people then click through to their website and the pay for very expensive and totally useless treatment.

This inevitably leads to more cases of dangerous, and sometimes lethal, disregard of safety and expertise meaning that many operations are useless, expensive, and health-threatening. Examples include a man being charged $1,500 for an operations that didn’t do anything, when he could have paid $15 for effective treatment at a public hospital.