A new ad exchange available through Google is preparing for a public launch according to reports. It is expected to debut in two weeks during Advertising Week, an annual exhibition that takes place in New York. The ad exchange will be made available through the DoubleClick unit of Google and it will allow access to more »

Google has finally gotten what it has long wanted as the European Commission has cleared Google’s $3.1 billion buyout proposal to online advertising company DoubleClick. The EU has been deliberating on Google’s proposal since November 2007 after it has passed through the U.S. Anti-Trust Authorities.

In its in-depth investigation of the two companies involved, the EU has concluded that the pending transaction poses no threat to consumers in both ad serving and online advertising markets. Neither of the two companies exert significant competitive constraints on each other’s activities, the EU also note. Hence, the proposed Google acquisition will not affect competition within the European Economic Area (EEA).