Oh Samsung, you just couldn’t help yourself could you? In another sly jab at Apple, Samsung has been handing out shirts at CES 2012 that say, “Dude, you’re a barista.”

About 75% of the way through the conference, LG employees were on stage participating in a Q &A session. Suddenly the lights kept dimming and rising at odd intervals. Like everyone else, I looked around not knowing if the conference was wrapping up or if someone got their lighting cues wrong.

Most will agree that choosing to use someone as hard to understand as Ozzy Osbourne to promote a cell phone may not be the best idea. When promoting a messaging-friendly handset it suddenly seems to make quite a bit more sense.

Enter the latest promotional campaign for the messaging-friendly Samsung Propel. A newly released and yet simple commercial showing off Ozzy trying to get around and not being understood, but thanks to his Propel he is able to send nice (and surprisingly fast) text messages to get his message across.

More, including video of the commercial, after the break.