Checking in with Google Latitude is more than just a way to show people how often you get out of the house. It’s now a way to reward loyal visitors of certain stores around the country. Google has teamed up with stores and restaurants for the next generation of Google Latitude on Android. By checking in often, new and better offers will become available.

Google has just made two important updates to its Latitude app for iPhone as well as Google Places. Not only can you see where your Latitude friends are on the map as well as share you location with them using Latitude iPhone app but you can now also check in at specific places. For Android more »

The little app is available again in the app store. After being available for a short time, the app was pulled for unknown reasons. It is back now with the same zero fanfare coming from Google. The app was one that was blocked by Apple, citing the need to avoid confusion with the Maps app. more »

The new updated version of Google Maps features several improvements over the last version, primarily in the form of a revamped Places design, improved search filtration, and a Google Latitude updating in real time. The Places component of Google Maps now looks identical to the desktop version of the service. In fact, it now includes more »

On Saturday, I received this email from Nico Tranquillo, “I’m glad to tell you PlaceTrack has been finally approved for the App Store a couple of hours ago! I can’t believe!” Nico had been hoping Apple would approve his app that allows Google Latitude tracking for months. The recently change in Apple’s policies seems to more »

Google rolled out Latitude this morning and already, as with all things Google for some inexplicable reason, I am giddy. This time, Google is bringing location to mobile social networking and it looks pretty cool. The downloadable application allows users to share their location with other, approved by you, users. Check out the video below.

The application is basically a layer over Google Maps that brings opt-in location of your friends to your mobile device or desktop if you prefer. Others like Loopt and Where have brought similar services out, but Google has become so universally accepted, I suspect adoption for this program will overshadow the others.