Imation Corp has announced the addition of two new products to its Apollo line of external hard drives. The first is the Apollo Expert, a 2.5-inch portable hard drive encased in a protective skin and packaged with a swivel stand that allows the device to be placed vertically or horizontally. The second device is the Apollo Pro, a 3.5-inch external hard drive with wireless USB capability that helps reduce cord clutter.

Imation has announced that it will be bringing the fastest recordable Blu-Ray discs to the U.S. market under the TDK name. The recording speed of these BD-Rs is 6X. That might not sound very fast considering DVD and CD recording rates are in the double digits, but, keep in mind that Blu-Ray stores much more data than DVDs. These 25GB per layer (up to 50GB for dual-layer) discs can transfer data at an awesome 216 Mbps. That means it can transfer 25GB of data in 17 minutes. That rate is equal to 20X DVD-Rs, but 25GB would require 6 DVDs as opposed to one BD. These BD-Rs will be available this October; one BD-R will cost $13.99 and one BD-R dual layer will cost $32.99.

This news comes just three months after a Reuters report saying that the adoption rate of Blu-Ray is faster than the DVD adoption rate at the same time of its life cycle. That can be pretty surprising considering an ABI survey from April 2008 showed most people aren’t buying Blu-Ray players just yet. Although, with the rise of the HDTV, more Blu-Ray players would make sense. Blu-Ray has a larger capacity that can hold uncompressed High-Definition video and completely uncompressed sound. It is currently the best physical format for sound and video.

What Imation has been touting as a paper clip-sized Atom Flash drive has just been officially released. Like we told you not so long ago, the Atom Flash drive features a unique and iconic design in aluminum finish and comes with password protection and drive partitioning software. In addition the atom flash drive is compatible more »

One of the newest releases from Imation is the “USB Nano flash drive”, which is essentially a tiny memory stick that is available in 1GB, 2GB, 4GB or 8GB storage sizes. It comes in 100% environmentally friendly packaging and is enhanced with Vista ReadyBoost. However that doesn’t explain the $20+ price tags, when you can more »

Imation has announced its new Atom Flash Drives, a small flash drive the size of a paper clip measuring only 1.20 x 0.5 x 0.22-inches. If Super Talent’s got the world’s slimmest flash drive, the Imation atom flash drive may well be the tiniest. The atom flash drive features a unique and iconic design in more »