The new iPhone 3.0 software gives a lot of extra functionality to apps. As a result, MLB plans to use the iPhone’s streaming capability to allow for full game streaming straight to your iPhone or iPod Touch. Basically, owners of the $9.99 app could listen to an audio feed, watch a Gameday update of the game, and view in-game video highlights. There have been rumors of MLB supporting full streams of a game, but that hasn’t been confirmed until today.

The iPhone 3.0 software begins rolling out to users today, so as soon as you upgrade your device, you can use the MLB At Bat to watch out-of-market games starting tomorrow. The first game set to be streamed on the iPhone will be the Chicago Cubs-White Sox game at 2:20PM ET. In addition, they will be streaming the Tigers-St. Louis Cardinals which takes place at 8:15PM ET.

We all know that Apple is the obvious leader and a pioneer in MP3 player innovations. They have enjoyed that seat for many years now, meeting limited competition. No matter what other companies such as Samsung, Microsoft, SanDisk, Sony, Archos and others create, Apple is still the favored brand in the eyes of the consumer. more »