Apple premieres iTunes Pass; Depeche Mode fans rejoice

Apple is definitely venturing out of its comfort zone with its new iTunes Pass. Essentially what Apple has done is combine the traditional album preorder, the teaser of the single, and all the bonus content usually on the deluxe addition, into a single offering for the content hungry fans. Similar in concept to a TV season pass, the iTunes Pass will include all content released by a specific artist within a set time frame.

Beginning with Depeche Mode, users will be able to buy a $19 pass that will include the bands new single right now, the album when it is released, and various other exclusive multimedia content over time. The pass will also include any videos or remixes the band puts out, until the pass expires on June 16th.