Jack in the Box has more followers on Twitter than you

This is a real low. Jack in the Box’s fictional character Jack Box is on Twitter and has more followers than I do. The fast food company began a new marketing campaign featured on Twitter alerting followers that Jack was hit by a bus on Sunday. The company ran a Super Bowl ads in selected markets as well.

While his normal tweets were things like: “Having a taco-riffic day!” and “Thinking of new ideas for breakfast sandwiches.” or “Teaching Jack Jr. French,” his assistant tweeted “This is Barbara, Jack’s assistant. Jack was hit by a bus. I’ll be updating his Facebook & Twitter with more info as I get it. Stay tuned….” on Sunday. A website, hangintherejack.com was created with videos on the breaking story.