Ectaco jetBook reader could have been the Kindle killer

Looks like Amazon’s Kindle e-book reader may be facing a good rival soon courtesy of a company named Ectaco. The newly released Ectaco jetBook reader is lightweight and portable and is capable of storing thousands of e-books.

The jetBook reader looks trendy, as exemplified by the red external design with some rugged edges on its side that mimics a traditional notebook spring binders. It was made this to probably attract traditional book readers who just won’t part ways with printed books. Weighing only 7.5 ounces, the jetBook reader would fit perfectly into the palm of the hand.