jimmy lovine
The Beats Tour by Monster, Jimmy Lovine, and Dr. Dre
At the Monster Liveblog, one of the new products they announced was the Beats Tour. At the time of the liveblog, not much was known about the tour, but we got our hands on a press release, so let’s take a closer look at the Beats Tour by Monster, Jimmy Lovine, and, of course the man himself, Dr. Dre.
Dr. Dre ready to start shipping out his new headphones, the “Beats”
Back in January, duringCES 2008, Dr. Dre, an artist Jimmy Lovine, and Monster all teamed up to create a new type of headphone, marketed by Dr. Dre. These new headphones were designed by Dr. Dre and his goal was to create headphones with superior quality, “extreme clarity”, and crystal clear sounds.
With the help of Jimmy Lovine, Interscope Geffen A&M Chairman, and Monster, he created a pair of headphones, called Beats, with quality similar to what artists and producers use in recording studios. Being an artist and producer himself, he knows firsthand what recording studio headphones are like, and he wanted to give the public something similar. Here is what Dr. Dre said about recording studio headphones and what his goals were in his Beats.















