Google has announced that starting September 14th, it will allow European markets to bid on brand names as keywords, something it already allows North America, Ireland, and the UK to do. This will allow advertisers to have their ads show up when users search for names such as Nike, Louis Vuitton, Coach, Apple, and other more »

From Rosetta Stones point of view, Google is profiting from their trademarks. By selling keywords based on Rosetta Stone trademarks, Google is offering others the chance to sell their solution and as Rosetta Stone believes, it’s illegal. A US District court has dismissed Rosetta Stone’s trademark infringement lawsuit. “We are deeply disappointed that Rosetta Stone more »

There can’t be many people who have been on the internet, and not also been on YouTube, and the home video craze has really caught on. This is both good and bad: it makes videos more accessible but leaves the door open for happy slapping idiots trying to make a name for themselves. And recently another problem has arisen, it’s starting to get a bit too big.

With a reported 13 hours of video being uploaded every minute it is becoming increasingly difficult to find the video that you want, however specific you are. So new techniques are needed, and there are plans to use voice recognition to automatically convert the words into metadata which in turn is embedded in the video meaning key words can be searched for with increased effectiveness. It also means, if you know what video you are looking for, you can directly quote from the video and thus find it easily.