Google killing hide-n-seek; introduces Latitude

Google rolled out Latitude this morning and already, as with all things Google for some inexplicable reason, I am giddy. This time, Google is bringing location to mobile social networking and it looks pretty cool. The downloadable application allows users to share their location with other, approved by you, users. Check out the video below.

The application is basically a layer over Google Maps that brings opt-in location of your friends to your mobile device or desktop if you prefer. Others like Loopt and Where have brought similar services out, but Google has become so universally accepted, I suspect adoption for this program will overshadow the others.