Sony Ericsson gets new brand female ambassador

Maria Sharapova bears the distinction of having become Sony Ericsson’s very first global brand ambassador. She will retain the title exclusively for four years, and the soon-to-be 21 year old will be working closely with the company’s design team on a range of products and accessories. She will also undertake consumer brand campaigns designed to attract core target audiences.

The out-of-court agreement complements Sony Ericsson’s 6-year $88 million global title sponsorship of the Women’s Tennis Association Tour which was signed in January 2005. According to Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson: