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Bing rolls out “We’re In” Windows Phone app

Microsoft Bing has just announced the availability of their new Windows Phone app called – “We’re In.” According the official Bing blog, this Windows Phone app aims to make it easy to organize get-together’s, carpooling and trying to find people in the crowd. It’s a location sharing app with a twist. That twist is that more »

Microsoft integrates Zune Marketplace purchases in Bing, also adds in playable games, lyrics & more

Bing has just become much more media-focused. The news comes by way of a Microsoft press release which is detailing all of the new additions that you can expect to find in the Bing search decision engine. Basically, moving forward those who visit bing.com/entertainment will be able to find and in many cases listen and more »

Bing booting Google on iPhone search or just an option?

Sources have reported that a search deal is on the table between Apple and Microsoft to put Bing as either an option or the default or the only search option on the iPhone. About the only thing that is clear is Apple is becoming increasingly wary of one-time partner Google and following the “enemy of more »

Get caught up in technology with InterrupTech: August 17, 2009

Download: iPod/iPhone version (mp4) | Audio version (mp3) Get caught up in a hurry with InterrupTech.  You won’t find endless chatter here.  We’ve got a timer to move things along.   This Week: Paypal charges new fees, forgets to tell anyone Facebook Lite leaked Microsoft’s Zune HD gets official Microsoft Word banned Google revises Google more »

Zune HD News Bits: Amazon confirms pricing and special Zune HD features

Recently, the Zune HD has appeared on many tech blogs and websites in terms of pricing and some initial impressions. Let’s see what we know so far about the device touted to save Microsoft’s MP3 player ambitions. Best Buy shows off Zune HD prices? This morning, I wrote an article which featured images from Best more »

Microsoft has Google in its sights with latest $100M ad campaign

I admit it. I am not a lover of the business practices of all things Google, and yet when I need to look something up online, where do I go? You guessed it. The Big G. Google managed to quite successfully win over much of the public through the years with their approach to search, and the fact that there aren’t big old ads all over the place when you try to look something up.

But now, Microsoft intends to grab a big piece of that search pie. They are doing it with a rather large ad campaign for their search engine Bing. Large as in $80 to $100 million being spent on the campaign. Now, considering Google only spent $25 million total in advertising last year, that’s a rather impressive dollar-to-dollar comparison.

Apparently, they don’t plan to play the same game they did when they went after Apple in their marketing attacks. Google, (or Yahoo), won’t be mentioned directly by name. They are going to be all just “planting the idea” that the search engines of today don’t work as well as consumers thought by asking them whether or not search (ahem…that would be Google), really solves their problems.