Blockbuster has taken the step and begin offering, still as a beta only service movie downloads and movie rentals. This new service marks the integration of the Movielink service which they purchased just about one year ago.

Currently Blockbuster is offering around 5,000 movie and TV shows which can be either purchased or just rented. The movie pricing begins at $7.99 and the rental pricing starts at $1.99.

In the past, there has been a lot of talk about Netflix switching to a broadband distribution method. Some possibilities include over-the-internet downloads (for rent or buy) like Movielink, delivery to a cable providers STB (like Comcast), the possibility that Netflix is creating their own STB, or distributing through TiVo or Akimbo. These are all more »