mtv
MTV and Comedy Central in your car
Man, your car has everything: GPS turn-by-turn directions, awesome stereo system, DVD, almost every gadget you can think of. But does it have MTV or Comedy Central?
AT&T and RaySat Broadcasting have announced that, via the AT&T CruiseCast service, MTV and Comedy Central will be broadcasting directly to your car. The satellite television and radio service will be broadcasting 22 TV channels to include not only MTV and Comedy Central but Nickelodeon, Noggin, and more as part of MTV’s mobile channels.
Engine Room notebook design contest winner
Hewlett Packard, MTV, and AMD made a joint announcement that they have decided on a winner for their Engine Room Notebook Design Contest. The honor was awarded to Hisako Sakihama, a 27-year-old designer from Japan. As the winner, his design will be the template for the new HP Artist Edition Notebook PC. The limited edition notebook will feature the AMD Turion X2 Ultra notebook platform.
For today’s wired teens, tomorrow is mobile.
Finishing up it’s two-day convention in San Fransisco yesterday, YPulse National Mashup is a yearly event that brings together youth media and marketing professionals from brands, agencies, and the non-profit sector to share practices for reaching today’s totally wired youth. And this year’s findings were a rather obvious one for anyone walking around any school, mall, or other teen gathering place. Teens are becoming more and more mobile and cell companies, advertisers, and other media companies plan to be sure to capitalize on this.
And capitalize on it they will indeed be able to. It’s estimated that teens wield a whopping $200 billion annually in discretionary spending. Yep, you read that correctly, and it wasn’t a typo. Two-hundred BILLION. Today’s kids must be charging much more for lawn-mowing services than back in the day, or else get one heck of an allowance.
Radiohead’s In Rainbows music video contest begins
Music bands are definitely recognizing the power of the Internet and other web hangouts as a promotional tool for their music. Nine Inch Nails, who were over whelmed by the success of the launch of their web friendly album Ghosts is conducting a film festival using YouTube with the hopes of strengthening its fan base on the web.
Similarly, another band Radiohead, fresh from the success of the release of their album In Rainbows, who used a pay-what-you-like-download is undertaking another step towards unfamiliar routes for radio-friendly bands. This time, Radiohead wants to mobilize its fan base for the production of their next music video. Radiohead in cooperation with Aniboom is sponsoring a contest in search of the best storyboard to use for their next music video. Winner takes home $10,000 plus the opportunity to work with Radiohead in producing the music video.














