Amazon, Netflix top customer satisfaction survery

By now most of us know that Amazon.com recorded its best Christmas ever this year. The big question regarding its record breaking sales is how did it happen? The obvious answer is that Amazon generally has low prices for most of its inventory. Or perhaps its because of the Kindle. Looking at a recent Internet survey, the answer would be that it has the highest customer satisfaction among popular Internet retailers.

The ForeSee survey has Amazon.com as the number one website with an 84 (out of 100) in customer satisfaction for 2008. Tied for that rating is Netflix, which is actually down from 86 in 2007.