Pentax, in anticipation of the PMA show, unveiled three new digital cameras. They are: Optio I-10, Optio H90 and the E90. Each camera is in a very different class from DSLR-like to stylish and thin to cheap and impressive. The cameras are available for pre-order now, shipping is expected in February of 2010. The standout more »

Pentax has just released information on their new digital camera, the Optio W80. Continuing with their quality digital cameras, the W80 is no different as it should please both casual photographers and serious photographers. To begin with, it is waterproof, dustproof, shockproof, and weather proof in the sense of handling extreme cold temperature (such as 14 degrees Fahrenheit).

As for “shockproof,” it can withstand a fall from three feet (which will definitely be a nice feature to those with shaky hands), and in terms of waterproof, it can go underwater at a depth of 16 feet. Basically, you can take pictures in the rain or underwater, without worrying about possible water damage. In addition, it is a 12MP camera, with 5x optical zoom, wide angle 28mm lens, and a “Super Protect” coating which protects the device and lens from fingerprints and oil.

It features a 2.5-inch LCD screen with anti-reflective technology, HD movie capture, Fast Face Detection Technology, Anti-Shake technology, and super close focusing, which allows very close objects to be in clear focus. It is set to be available in July 2009. The Pentax Optio W80 will be available in several versions including a cardinal red, gunmetal gray, or azure blue for $299.

Pentax has a new toy in their K line and it’s worth a second look. It’s the Pentax K-7. Compact, rugged, with a whole new body design, the 14.6 megapixel DSLR may be all new and improved, but it still works with every Pentax lens out there.

Pentax is designing this one with an obvious push towards serious photographers who know their way around a camera, but don’t want to necessarily pay the uber-high end ticket price of a professional DSLR system.

Pentax has just unveiled its newest camera, the X70 Megazoom. The camera has a 24x optical zoom which makes sense since it is called a “Megazoom.” The camera looks like a DSLR but is supposed to be an in-between camera — not quite a DSLR and not quite a point and shoot. It has a more »

Pentax has released a photo collection book, the proceeds of which will benefit childhood cancer research. The book includes works from 59 international photographers and used virtual tools to bring the artwork together into a unique collection. The PDML Photo Annual is available now and 100 percent of its profits go to the National Childhood more »

Many companies are now taking steps to ensure that their business stays alive during this recession and to encourage consumers to start spending money on their products. PENTAX has announced that starting this week, they will be making price adjustments in order to increase sales of their digital camera line.

Until February 22, all PENTAX K20D digital SLRs and K20D body and lens configurations will have an in-store instant $100.00 rebate applied at check out. Also, if you purchase one of the cameras before March 31, you can access a free three year warranty. You can also buy a battery grip for less than $20 with the purchase of the camera. They normally retail for $129.

Other PENTAX digital camera products will get a price reduction as well this month. Keep reading to find out which ones.

The Pentax K2000 is now available for pre-order directly from Pentax’s website. The all white DSLR comes with an 18-55mm and a 50-200mm lens (although it’s compatible with every Pentax lens ever created), all for around $679.95 with the body. The camera won’t actually ship until February.

The K2000 takes 10.2 megapixel pictures, has shake reduction, ISO from 100-3200, a 2.7-inch LCD with 170-degree viewing, and has an “Advanced Auto Picture” mode which automatically selects the most appropriate shooting mode for a particular situation.

Finally, a camera to take the perfect pics no matter how drunk you or your friends are. PENTAX is releasing two new pocket-sized cameras at CES. First up is the less expensive Optio E70. A camera that takes AA batteries and has a number of features to make picture-taking mindless. With Auto Picture mode, the camera automatically selects from seven shooting modes for the best picture in any situation. The Optio E70 also features Pixel Track Shake Reduction technology, Advanced Face Recognition (32 faces in 0.03 seconds) and Smile Capture and Blink Detection. As long as you don’t drop it, it seems pretty hard to take a bad picture.

Just in time for the Photokina event happening tomorrow in Germany, Pentax has announced its new entry-level DSLR camera – the K2000 otherwise known as the K-m for the European market. Targeting digital camera users who are about to take the leap into Digital SLRs, the Pentax K2000 comes in the form of an ultra-compact DSLR. So as not to annoy first time DSLR users and to make their transition as pleasant as possible, Pentax has put in Auto Picture modes that include Portrait, Landscape, Macro, Action and Night Portrait.

Pentax has added a new compact digital camera to its Optio line-up dubbed the Optio E60. This handy point-and-shoot model boasts of a 10.1-megapixel camera CCD and a very affordable price of $140. For that amount you’ll get a digital camera with 3x optical zoom lens with wide angle view equivalent to 32mm to 96mm more »