Dell to close down kiosks in the US

Dell’s shifting global retail strategy has resulted to the close down of its 140 kiosks scattered nationwide. Started in 2002, these kiosks are part of the Dell Direct Store model to augment its core direct-selling business via the Internet and phone.

It’s a very logical decision considering Dell’s recent partnership with major retail stores such as Best Buy, Wal-Mart Stores and Staples. These kiosks are now redundant as customers can visit more than 10,000 outlets worldwide to check the latest Dell laptops and desktops.