It is widely known that the future of Blu-ray is in 3D and a feasible idea for this was shown by Panasonic at the CEATEC show in Japan although it was pre-production. However they have now made a bid to be king of this future market with a proposal to the BDA (Blu-ray Disc Association) regarding a way of producing two way (left and right eye) full High Definition discs.

Blu-ray has always been fighting against the tide, struggling against high prices, general reluctance to move on from DVDs, and now the “credit crunch” as well. In fact, many people were beginning to think that the victory against HD-DVD may have been in vain due to the apparent lack of consumers, and that the aim of 5 million units to be sold this year was laughable. However it would appear that both parties are in the process of being proved wrong with figures released by Sony showing some interesting truths.