Try as you might, you can’t escape Netflix

Resistance is futile, Netflix will be everywhere. Their “Watch Instantly” feature is on many systems including the Xbox 360, some Blu-ray players, and even on LG televisions. Now, Netflix has added some new partners, the New York Times and Rotten Tomatoes.

Here is how this works: you visit a movie review on either the New York Times or Rotten Tomatoes. Each site now has an “Add to Netflix” button. Rotten Tomatoes has placed the button beneath its review box complete with a button that looks like it came from Netflix.com. The New York Times has gone with a more subtle approach by placing its Netflix buttons on the left pane of the page, but their buttons are in the NYT’s color scheme.