Feelin’ Blu?

It would appear that the in word at the moment is ‘Blu’ as yet another product with the prefix of Blu emerges, this time in the genre of health. The goLITE BLU is essentially advanced light therapy to fight against S.A.D. (seasonal defective disorder) as well as the general winter depression.

Surprisingly, though this is not made by Sony, rather by Phillips who appear to have hijacked the poorly spelled color in their product name. Beneath the fancy wording and scientific explanations is the fact the device is an alarm clock that uses new light technology (yes you guessed it, blue light) to sight against S.A.D. Continued after the break.