News bits: LG, Optimus Prime and your TiVo is watching you

The LG Dare will be playing the part of Optimus Prime in the next Transformers movie. The move was made to allow for better product placement. The idea is that kids would see the LG Dare version of Prime and want their own.

Alright, none of that is true, but LG has announced a deal with Paramount and Dreamworks where they LG will “launch a multi-faceted marketing campaign to promote the LG Mobile Phones brand and the overall theme of technology in the film.”