Vringo, a company that is pioneering video ringtones, is set for an initial public offering and has priced the shares at $11 million. The company is looking to put some capital into R&D, sales and marketing, working capital and repayment of debt. Here is why it matters: Vringo is going to be huge. I said more »

Kids love those darn ringtone and ringback tones. Imagine if those same kids could share their favorite web clips just by phoning someone. Vringo is turning a simple phone call into an expression of self that can change by the hour.

A Turkish carrier has become the first to venture into a subscription model for video ringtones. Not only can the Turks with this service enjoy a web clip when their phone rings, they can push out these clips to others, making something that was somewhat personal (setting ringtones for your friends) into a very social party. Users can push these clips to show on their friends phones when the user calls them.

Learn more about Vringo.