Curiosity, the first game from Peter Molyneux’s 22Cans studio, will be released for iOS and Android on November 7. 2012. The 22Cans Facebook page says the game will be free when it goes live at 8:22am GMT, which translates to 4:22am EDT in the United States.
Curiosity is a community-wide game in which everyone that plays contributes to chipping away at a cube in order to discover what lies in the center. Only one person will be able to discover the secret inside the cube, and they can choose whether or not to share their find with others. This game is described as a social experiment. Its results could very well influence the direction 22Cans takes in the future.
Source [22Cans Facebook]