I should have known that the most shameless video game cash-in ever would be tied to Halo. I just should have known. I had my doubts initially, and thought maybe it would be something related to Call of Duty, Skylanders or Pokemon, but your gut instinct will never fail you. In fact, I’m surprised we didn’t see a game like Halo 4: King of the Hill Fueled by Mountain Dew sooner.
Yes, Halo 4: King of the Hill Fueled by Mountain Dew is a real game. It’s even an official Halo 4 game. That is the full title too. No shortening it.
Amazingly enough, Halo 4: King of the Hill Fueled by Mountain Dew isn’t just a big-old Mountain Dew-sponsored ad-fest. It’s a Mountain Dew, 7-Eleven and Doritos ad-fest! You walk/drive/fly to your local 7-Eleven stores so you can play, as it’s a location based game. Once there, you fight against other Halo 4: King of the Hill Fueled by Mountain Dew players who have visited to try and call dibs on that location.
Here’s a really cool part. As you’re playing Halo 4: King of the Hill Fueled by Mountain Dew on your iOS device, in the 7-Eleven store, you can scan the barcodes of 7-Eleven and Doritos products. Doing so will allow your character to recharge and reload so you can keep playing the game. You’ll be the coolest dude or dudette in the snack aisle as you scan and compete for virtual, pretend ownership of a 7-Eleven.
The sad thing is, people are actually going to do this. They’re going to download Halo 4: King of the Hill Fueled by Mountain Dew, which is free, go to 7-Eleven stores, play the game and scan the bags and bottles. Do you know why? Because it is tied to Halo 4. People who play enough can earn a Custom Locus Helmet for their Spartan when Halo 4 is released, as well as Double XP for multiplayer.
Which means it’s up to you. I know your Halo 4 fanatic friends will want to play Halo 4: King of the Hill Fueled by Mountain Dew. Don’t let them. Take them to the 7-Elevens and show them what the people who are playing look like. Be their voice of reason and be strong for them. You know if they weren’t crazy excited about Halo 4, they’d do the same for you.
Product Page [iTunes]