Assassin’s Creed III sells well at GameStop despite superstorm

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Assassin's Creed IIIThe timing of Superstorm Sandy had very little impact on the launch of Assassin’s Creed III – if it had any impact at all – despite coming ashore in the region where its historical events took place in the game’s timeline.

And that’s even despite GameStop having to, uh, stop its usual midnight launch procedures in the region (if you’ll pardon the pun). As noted by company president Tony Bartel in today’s post-earnings financial report call:

“Clearly, having a major storm hit on the launch date of one of your largest titles is not what we would have predicted… however, we had heroic efforts on the parts of our associates… [Additionally, and] to a certain extent, we really mitigated what could have been a very disastrous event. And it really had no impact on our sales.”

And, really, who would expect such a thing to begin with? Even so, despite the (literal) storm of the day, GameStop still managed to move 3.5 million copies of the game – double what Assassin’s Creed: Revelations did – and that’s just in the first week.

Furthermore, of all the GameStop locations in the area, there are only six establishments that still have yet to come back online while the bulk of those establishments which have already reopened took just two days of turnaround time.

Not bad when you consider what a major disaster that the hurricane proved to be for New England overall. And, of course, we’ll be expecting to know how the latest Assassin’s Creed game will add to these figures once the Wii U version hits with its associated console this weekend, so this is by no means the final word.

Also Read [GameSpot]

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