Massive Incorporated pushes more in-game ads

ReportOnBuisness detailed the business plans of Massive Incorporated last Saturday (August 4th, 2007) and it looks like there will be plenty more advertisements headed into our video games in upcoming years. The article by Matt Hartley cited this new facet of the advertisement industry as a potentially being “worth billions within five or six years.”

Readers might remember a little rant from my previous post on Google’s beeline for this new niche marketing spot, and it looks like this is more of the same. There’s reason to hope, however, that this new appendage of the video game industry will try to keep itself as unobtrusive as possible, especially if it’s done by folks like Cory Van Arsdale, CEO of Massive Incorporated:

“It first and foremost has to fit within the context of the game, if it doesn’t, it just sticks out like a sore thumb and the gaming community just rakes you over the coals for being a bunch of idiots,” he said. “If you’re enhancing the user’s environment, you’re enhancing the value of the medium in terms of reaching that user.”

Which is the silver lining, I suppose. This means we might not have to suffer through SUV ads in our role playing games or spots for toothpaste in our FPSes. Still, if I see even one ad for feminine napkins in any game I will just lose it (only kidding girls.)

Read [ReportOnBuisness] Also Read [Massive Incorporated]