Although I am a bit upset that there is not a Lego target gift card this year, I think I’ll get over it now that I know there is a free, limited edition 2012 set you get with in-Lego-store purchase. UPDATE: This also include catalog and online orders.
Lego just sent an email to its VIP members with a notice of the offer, showing only the photo (similar to the image above) including the game range of “November 23-26″ for the offer. You do need to make a purchase in the Lego Shops,
and not online, to get the offer. It appears that stores also open in midnight (read: minutes), so you’d better hurry out the door.
Considering the price of Legos these days, a set that (I assume from the image) includes four people, a horse and at least 40 other pieces (at least enough to put together a bench, a lamp post, a sleigh and a small snow scene with two trees), would run about $15 to $20, estimated retail. Collectors would eat this up. Which is fine because Legos are non-toxic (and pass through pretty well, from what I hear).
Lego is also calling tomorrow “Brick Friday” instead of “Black Friday.” They so clever.
If you do pick up the set, let us know exactly how it’s packages and how many pieces really are included.
UPDATE: (2:05 a.m. ) Lego has updated the web site with more information about the 2012 Lego Holiday set. The retail value is $14.99 (although it will not be sold) and, for true Lego fans, the set number is 3300014 and it officially has 109 pieces. The description reads: “Create a festive holiday scene featuring a buildable sleigh, horse with movable legs, streetlamp, 2 trees and 4 minifigures!” It is also only available November 23 through 11:59pm EST (8:59 p.m. PST) November 26, 2012. The good news is that you can get the set in-store, with a catalog purchase or online purchase. Unfortunately, it looks like you need to spend at least $99 to get the set for free. You do get free shipping if you spend $49, though.
Site [Lego's Brick Friday 2012]