After what seems like one of the shortest and least complex lawsuits in video games, actor Jerry Lambert has finally settled with Sony’s lawsuit over his appearance in a Bridgestone tire commercial. Known better as the hilarious and fictional Sony VP, Kevin Butler, Lambert appeared in a Bridgestone tire commercial last year. He played an engineer in the tire company’s Wii promotion campaign.
Sony filed the lawsuit against Jerry Lambert back in 2012, claiming that the actor was still under contract when he appeared in the Bridgestone commercial. The contract prevented him from promoting any Sony competitor products. Sony also cited the 30 Sony Playstation ads he’s appeared in since he began working for the company.
In the settlement, which Media Post explains in detail, Jerry Lambert admitted that his contract does prevent him from endorsing competing systems and products. He also cannot appear in “any other video game or computer entertainment system or video game company” for two years. It also made clear that Kevin Butler character remains the property of Sony. Even when the two years are up, Lambert would still need to gain Sony’s permission to make sure his performance doesn’t resemble the character.
Bridgestone claimed that Jerry Lambert’s character had few speaking parts in the ad. The tire company subsequently removed him entirely from the commercial. They also claimed the character in its commercial was completely different from his performance as Kevin Butler.
While things have been cleared up between Lambert and Sony, Bridgestone and Sony are still going to court over the issue with their lawsuit still unresolved in the US District Court of the Northern District of California.
Even though Bridgestone and Sony are still going at it, it’s refreshing to see a complicated situation being solved with relative ease between Lambert and Sony. Too bad not ever court case can be so easily resolved.