Candy Crush Saga from King.com is now the highest grossing game for Android. This game has managed to take the throne from Blood Brothers and Rage of Bahamut which have been at the top of the Google Play charts for several months. The popularity of Candy Crush Saga on Android seems to have come out of nowhere. Its impressive growth isn’t just restricted to Google Play. A combination of players on iOS and Facebook also helped push Candy Crush Saga to #1.
According to AppData, Candy Crush Saga had nearly 10 million daily active users on Facebook from January 14-16. The game experienced a significant dip in users after January 16, and is currently holding steady at 1 million daily users and an estimated 10 million monthly active users. King.com in general is listed as the third most popular developer on Facebook behind Zynga and Microsoft.
Over in the Apple App Store, Candy Crush Saga is the second top grossing app in between Clash of Clans and Pandora Radio.
Candy Crush Saga is a match-3 game, but employs in-game purchases. Reviews from Google Play and iTunes are filled with comments stating the game becomes too difficult to progress without spending real money. It also pushes players to connect their accounts to Facebook. While some players will recognize these red flags and move on, it’s clear a large number of players take the bait. Love it or hate it, these free-to-play practices have proven to be successful time and time again.
Google Play Link [Candy Crush Saga]