The Simpsons: Tapped Out has once again proven to be a decent money maker for Electronic Arts. Even though it has only been a few weeks since the game launched on Android, it has already become one of the highest grossing games in Google Play. The Simpsons: Tapped Out is currently the third highest grossing game in Google Play behind Blood Brothers and Candy Crush Saga. On Monday evening, it had gotten as high as #2. It’s also in the #6 position of Google Play’s “top free” section in the games category.
Before The Simpsons: Tapped Out came to Android, it managed to bring in over $23 million in one quarter on the iOS platform. That money is the direct result of the game’s in-app purchase system that trades virtual donuts for real cash. Without those magical donuts, progression would slow to a crawl. When you take into account the undying love so many people have for The Simpsons, you can understand why some people spend so much money on their own customized Springfield.
This also appears to also be the driving factor behind the game’s massive Android growth. The Simpsons: Tapped Out has been installed between 1-5 million times on Google Play so far. If 1 million of those downloads were from people who spent at least $2, EA would have cleared over $1 million in revenue already.
That’s a pretty impressive feat considering how Android users can’t share their Springfields with friends. Imagine how many people would return to the game if they could access the Springfield they created on iOS. If EA likes money as much as I think it does, it better get that update out pronto.
Download Link [Google Play]