On Monday, the ESA (Entertainment Software Association) published a press release on behalf of the entire video game industry. The release is dedicated to explaining the different ways the video game industry will educate the public on the various ESRB ratings in video games. It’s the industry’s hope these new PSAs and other marketing materials will help parents make more informed purchasing decisions regarding the games their kids are experiencing. It’s also meant to help the general public understand the video game rating system that’s currently in place.
The aforementioned PSAs will be distributed on the web, at retail and possibly television. The video game industry will talk with broadcast networks in an effort to get the PSAs played on local channels.
All in all, this is an educational campaign. It’s no doubt inspired by the recent shooting tragedies in the United States. In fact, word about this new campaign was tweeted by the Twitter account of the office of Vice President Joe Biden. Joe Biden also happens to be the highest ranking government official to start an open dialogue about video game violence between the public and video game industry leaders.
Although ESA-supported campaigns such as this are helpful, nothing can substitute proper parental supervision when it comes to all forms of entertainment. Parents may have the tools to decipher what ESRB ratings mean, but it’s up to them to individually decide if specific content is appropriate for their household.
Source [Electronic Entertainment Association]