Video games and toys go hand in hand. No matter how old I get, I never feel like it’s immature to fill out a shelf with figures from my favorite games. To me, they’re not just toys. They’re a physical representation of a virtual experience I deeply enjoy. I feel the same way about Lego. Sure the box may have show a recommended age much younger than what I am, but why should kids be the only ones to enjoy a Lego representation of Minecraft? That’s the kind of thinking I’ll possess if the FTL: Faster Than Light Lego Cuusoo project gains enough support to potentially become a real Lego product. However, I have some concerns that even if it does get enough supporters, Lego itself will pass.
Let’s back up for a moment and explain what Lego Cuusoo is. Cuusoo is a program that lets anyone showcase custom creations that can become real products. If a certain project gets at least 10,000 supporters, Lego will consider it for mass production. Lego Minecraft happens to be a Cussoo success story.
At this time, the Lego FTL project has 6,723 supporters. The creators of the project would like to create micro-scaled versions of ships such as the Kestrel and minifigures. They won’t be as large the Lego Star Wars Ultimate Collector’s Series ships for a variety of reasons. One of the biggest reasons is the restriction that Lego Cussoo projects can only be sold as a single set. By making the ships smaller, Lego can put more ships into the box. Project creator Crash Sanders compared the size of the Lego FTL ships to the ones found in Lego Star Wars planet sets. These sets have a suggested retail price of $9.99 and typically contain a small ship, minifigure and a planet. There about 60 pieces in each set. Lego Minecraft is 480 pieces, so that should give you a decent idea of how many different FTL elements can fit in a set.
I like the idea of having a variety of ships and aliens in one Lego FTL set. However, I don’t think something like this would be picked up by Lego officially. Why? It’s all about business. Lego wants to make a ton of money on these things. As cool as FTL is, it doesn’t have the popularity factor Minecraft has. Minecraft is a global phenomenon that’s enjoyed by kids and adults. We can’t say that about FTL. Also, the concept of Minecraft is very similar to Lego. It’s really a perfect fit. Another reason is the unique qualities of the set. FTL is unique as a game, but it treads in very familiar territory as a Lego product.
Think about it. How many spaceships have been released by Lego with the Star Wars branding alone? A lot. There are also a few ships in the Galaxy Squad line. I just don’t think kids will see the Kestrel in the store as something they must have. If you didn’t know where it came from, you’d swear it was just another spaceship.
I don’t think Lego wants to go after a niche audience. They want the Cuusoo sets to sell very well. I too want them to sell well so Lego keeps making them. Unfortunately, FTL doesn’t resonate with popular culture. I’d happily buy individual pieces and build these ships myself if instructions are provided. I believe that’s exactly what I’ll have to do.
Source [Lego Cuusoo]