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E3 2013: Sega & Nintendo – A Historic Partnership

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sonic lost world
It’s easy to forget that Nintendo will be at E3 2013. No it won’t be showing off some flashy new hardware like Sony with its PS4 and no, it won’t be trying to sensationalize the benefits of an integrated TV-gaming experience like Microsoft and its Xbox One. But Nintendo will be at E3 2013, and it’ll be bringing some video games along as well.

Do you know who else is going to be E3 2013? Sega. Not only that, but Sega and Nintendo will be at E3 together. Of course, they each have their own separate spaces on the E3 floor plan to inhabit, but the two video game industry veterans will stand, almost spiritually, as one against the oncoming next-generation console war.

Sega & Nintendo: A Match Made In Heaven

It was during the May 17 Nintendo Direct broadcast that Nintendo CEO Satoru Iwata announced a new partnership with Sega which would see three exclusive titles come to the Nintendo Wii U, with one of these games being Sonic Lost World. Since then people have complained about Sonic Lost World‘s Wii U exclusivity a la Bayonetta 2, some have moaned about about the clear link to the gameplay of Mario Galaxy, and some people are simply perpetually trapped within the dreaded “Sonic Cycle”. But me? I’m just in awe of the sheer symbolism of Nintendo and Sega’s newly established union.

I was born in the United Kingdom during the summer of 1988. As you can imagine, the topics of arguments heard in the playgrounds of my childhood were dominated by “Sonic vs. Mario”, “Nintendo vs. Sega” and even “Game Boy vs. Game Gear”. We may not have had the somewhat invasive “Genesis Does” advertising campaign in the UK, but Sega’s message was still clear, and the children of my generation lapped it up.

Sonic + Nintendo = The Future of 3D Platformers?

As many of you probably remember, Sega and Nintendo’s heated business rivalry continued until 1995 when Sony’s PlayStation changed the battlefield completely. Nintendo held onto cartridge based technology a little longer than it should of, the Sega Saturn didn’t turn any heads and gamers became pre-occupied with what the new millennium would bring. The Sega-Nintendo rivalry petered out and eventually faded away for good.

Fast forward to May 17th 2013 and we’re once again looking at the aforementioned Nintendo Direct broadcast. My eyes glazed over as I listened to Iwata explain Nintendo and Sega’s new partnership and the new Sonic game it would produce. After all these years, all those playground arguments and all those whining fanboy forum dwellers, Sega and Nintendo have formed an exclusive partnership.

This was surely an important day for the video game history books. Heck, the Japanese version of the Nintendo Direct even had its own “Sega Direct” section in which Iwata and Sega producer Toshihiro Nagoshi did a synchronised version of Iwata’s iconic bow together! Even so, I couldn’t help but feel that I was the only one who saw something in it all.

sega direct

Sega & Nintendo: E3 2013 Will Reveal All

Maybe I’m just a sucker for nostalgia. Maybe I’m stuck in the past. But I don’t think so. For one, I’m really excited that two of the most influential companies in video game history are finally together. Secondly, I’m genuinely interested in what Sega and Nintendo will be able to do with the Sonic brand together. And lastly, I can’t wait to see the result of Sega and Nintendo’s collaboration come E3 2013.

The video game scene is certainly going to liven up over the course of the next week. Things are going to get very interesting. But what aspect of E3 2013 are you excited about? Do you think that Sega and Nintendo are a match made in heaven? Let us know what you think by leaving a comment below!

Official Site [Nintendo @ E3]

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