Disney Infinity came out today and I wanted to take some time and attempt to rationalize why I bought it. First, let’s go over some truths. Disney Infinity is an expensive game to get into. It’s priced at $75 for a starter set which includes three figures – Mr. Incredible, Jack Sparrow and Sulley. Right off the bat, you’re given access to three different game worlds which likely provides around 6-8 hours of gameplay each. If you want to explore some of the other worlds, you have to purchase either the Lone Ranger or Cars play sets which will set you back about $35 each. Then there are additional single figures that sell for around $14 each. Do you see how all this is adding up?
I know Disney Infinity is designed to be a money pit. Skylanders proved such a thing can be very successful. I personally think $14 is much too high for static figures that are little more than physical DLC, but it is what it is. Fortunately, we’re bound to see many future sales on Disney Infinity items that will mirror what we’ve seen on launch day.
So why did I buy it? I honestly think the Disney brand is the main culprit. Skylanders was a whole new form of game/toy collection that was aimed directly at children. It wasn’t really based on anything I would consider nostalgic in my eyes. Sure I played Spyro games when I was young, but it didn’t have any real effect on me. It’s different when Disney is involved. I’m already familiar with the vast majority of characters within Disney Infinity. I never really looked at Disney and Pixar films as something that was too childish for me. Disney has a way of bringing out the inner child in us. I can watch The Incredibles over and over again and still thoroughly enjoy myself. I was into Jack Skellington before it was cool. I remember seeing the first Toy Story in theaters in 1995. I’m watching my childhood come back to me in my favorite form of entertainment. How can I say no?
I’m also curious to see how well this game can hold my attention. I’ve been exposed to a huge number of games in my life. My cynical side says Disney Infinity‘s gameplay could end up being so repetitive and mind-numbingly simple that only children could really get a kick out of it. However, once I started playing, I saw there are a ton of things to collect and buy using the money you earn in the game. There’s so much to do, it’s hard to wrap your head around it all at first. To me, that says my adult brain can get a workout from playing this game.
Nostalgia and curiosity. That is the combination of feelings that led me to buy Disney Infinity. I paid $60 for it, and that’s worth the risk to me.