Like it or not, some publishers are adamant in its belief that free-to-play isn’t always the best monetization method for MMOs. Take The Elder Scrolls Online from example. Ever since we learned it would be a subscription-based game, there was skepticism about its chances of success. As big budget MMOs change over to free-to-play and World of Warcraft subscribers steadily decrease, one has to wonder if Bethesda is making the right choice by charging $14.99 a month to play The Elder Scrolls Online.
The pricing was revealed by ZeniMax Online General Manager Matt Firor in an interview with GameStar.
“Charging a flat monthly (or subscription) fee means that we will offer players the game we set out to make, and the one that fans want to play,” Firor said. “Going with any other model meant that we would have to make sacrifices and changes we weren’t willing to make.”
The subscription fee is in addition to the upfront cost of the game. Anyone who purchases The Elder Scrolls Online will get 30 days of unlimited play for free. After that time is up, they have to pay $14.99 every month to maintain access. There will be special bundles available, but we’ll get more details about that at a later date.