A dedicated GoPro app will be released for Xbox 360 and Xbox One in 2014. The channel is going to show videos chosen from GoPro that depicts the cameras being used in different outdoor situations. In addition to those videos, the app will give viewers the option to purchase GoPro cameras and accessories directly from the app.
User-created videos apparently won’t be a part of the app. That essentially makes the GoPro app an interactive advertisement to sell products. The videos will also detail the equipment used to create what’s being shown.
GoPros don’t have anything to do with gaming, but its inclusion as a storefront on the Xbox consoles is just another example of Microsoft positioning its consoles as more than gaming machines.