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Sierra rises from the dead

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sierra logoDo you remember Sierra Entertainment? Of course you do, Sierra was responsible for some of the most legendary games of the 90’s and 2000’s: King’s Quest, Leisure Suit Larry, Spyro the Dragon, Crash Bandicoot, and Homeworld. Sierra also happened to publish some little first person shooter named Half-Life , that I guess was supposed to be a trilogy or something. After a complex series of mergers, and acquisitions, Sierra became part of Vivendi, and was then given over to Activision. After the Activision/Blizzard merger, Sierra was shut down, never to be heard from again. Until today.

Sierra’s website used to just redirect over to Activision, but has now suddenly sprung back to life, showing instead a short video clip of a new Sierra logo. The bottom of the page displays a small “Gamescom 2014″ logo, indicating that Activision plans to tell us what this is all about at the convention. Now the real question is what does this actually mean? Is Sierra being brought back as a full-fledged developer? Activision does retain the rights to most of Sierra’s IPs. Or are they just going to use the Sierra name in the same way that Infogrames has spent the better part of a decade flogging the Atari brand to death? I guess we probably won’t know until GamesCom, so I say let wild speculation and unfounded guesswork fly free.

I want to be excited, but I’m having a hard time. The biggest Sierra IP that retains a good deal brand recognition and isn’t already owned by someone else is probably Spyro, which is still alive and kicking in the form of Skylanders, and I doubt they would trot out the Sierra name for a new Crash Bandicoot. I hope that they have plans to do something cool with one of Sierra’s other old IP’s, but I can’t shake the feeling all they want to do is use the name in some horrible fashion, like EA has done with Origin.

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