Airborne Entertianment takes new approach to mobile games

According to President of Airborne Entertainment, Andy Nulman, mobile phone games fail to attract gamers to portable gaming in the shadow of PCs and consoles. It’s hard enough to read the phone numbers off the tiny little screen much less see how you’re doing on the game.

Even trying to monitor your cell phone batteries while you play – hoping to make that final score before its completely drained completely – makes gaming on a cellular phone less attractive.

That is why Nulman is taking a different approach to cellphone gaming, declaring that “the passion isn’t there” during his recent keynote speech at the Playback Magazine Mobile Entertainment Forum (titled “Mobile: What Sucks and How to Fix It”). In his speech, Nulman discussed the many obstacles that have created indifferent consumers.

In the past Nulman’s company has produced mobile games based on licenses from Maxim magazine, games such as Family Guy and National Hockey League According to his recent interview with Game Daily, Nulman plans to soon change how cellular phone users view mobile games:

“In my opinion, most mobile games are bastardized, shrunk-down versions of things that work better in bigger formats elsewhere – on TV and computer screens,” he said. “But because cell phones also have screens, developers try to replicate in a smaller format what works so well in other places. Hey, just because it has a screen doesn’t mean that a cell phone is a tiny TV. I think that, as the market matures and becomes a bit more savvy, you’ll see people making games for mobile devices that are completely unique and have no connection to what’s going on in other media. But I don’t believe the marketplace is ready for such a rapid, 45-degree turn. It’s going to happen more gradually.”

Nulman added that the reason there is no passion for mobile games is because there really is nothing for a cellphone user to experience while playing a game. Compare, for example, playing a game such as Madden Football on a 42-inch high definition television set versus playing the same game on a tiny cellphone screen. It’s certainly not the same experience.

He also mentions that in two years, the mobile market will change and the way consumers will view games will be different and perhaps attract a different type of mobile gamers.

Read [Game Daily] Also Read [Mobi-lize] Site [Airborne-e Online]