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Nintendo may need to rethink their Wii ads, as a recent poll conducted by AOL Games and the Associated Press has revealed that 62% of the adults who answered do not play video games. The same poll did reveal that 81% of people ages four to 17 do play video games. The information from the survey also revealed that 43% of parents whose children play games make no effort to join in the activity.
The survey also looked into the deciding factors for people when they are buying a video game console. The 18% of people surveyed who confirmed that they would be buying a console before the year ends said that the cost of the system was a major selling point and that the console’s ability to play movies was a minor issue. This revelation could mean that the Wii and Playstation 2 may be the more popular systems this season, compared to the more expensive Playstation 3 and Xbox 360.
It would have been more helpful if they provided information as to what the survey considered an adult. Many hardcore gamers fall between the ages of 18 and 25. Depending on where the poll was originally available and what kinds of brackets they had for age ranges, a large group may have been misrepresented.
Nintendo may need to rethink their Wii ads, as a recent poll conducted by AOL Games and the Associated Press has revealed that 62% of the adults who answered do not play video games. The same poll did reveal that 81% of people ages four to 17 do play video games. The information from the survey also revealed that 43% of parents whose children play games make no effort to join in the activity.
The survey also looked into the deciding factors for people when they are buying a video game console. The 18% of people surveyed who confirmed that they would be buying a console before the year ends said that the cost of the system was a major selling point and that the console’s ability to play movies was a minor issue. This revelation could mean that the Wii and Playstation 2 may be the more popular systems this season, compared to the more expensive Playstation 3 and Xbox 360.
It would have been more helpful if they provided information as to what the survey considered an adult. Many hardcore gamers fall between the ages of 18 and 25. Depending on where the poll was originally available and what kinds of brackets they had for age ranges, a large group may have been misrepresented.
Read [Baltimore Sun] Also Read [AOL News]
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