A new promotional campaign on Webkinz is hoping to build a buzz about the upcoming Alvin and the Chipmunks movie. A series of special advertisements began appearing on the sidebar alongside the newspaper page on December 1, 2007. There are so far three types of ads, one which is just a normal advertisement and two which provide free items.
The free item ads clearly say on the ad what they will provide. One ad states that Theodore wants to share his favorite food and clicking on it will add a plate of waffles to the user’s dock. The other ad mentions getting a chipmunk costume for your pet, and clicking on it will send one of three different outfits sets to your dock. The Simon and Theodore costumes each come with a hoodie sweatshirt and a pair of glasses with a chipmunk face attached. The Alvin costume comes with the chipmunk glasses, a hoodie, and a decorative toy guitar.
The ads are currently still running on Webkinz, and an end date has not been announced. A similar promotion for the movie Bee Movie also happened on the site a month ago.
For those who haven’t stepped into any major retailer recently, Ganz’s Webkinz are now what Ty’s Beanie Babies were five years ago. People buy the stuffed Webkinz ($14.99) or Lil’Kinz ($9.99). Each one comes with a code that unlocks a virtual pet on the Webkinz website. They can then take care of their pet, play casual games and interact with other users.
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