ESPN to cover pro gaming

According to GameDaily, pro game organizer Major League Gaming (MLG) has just signed a contract with “real” sports network ESPN to provide professional gaming coverage. The pact includes a multi year deal to cover MLG competitions on ESPN’s sites, which will include the games-only ESPNVideogames.com. ESPN will launch its own competitive gaming portal (complete with details on past and future events) and will co-sponsor competitions with MLG in the future.

The deal came about due to the increased interest in competitive gaming as a serious sport (the article cites the recent professional poker phenomena’s success as a parallel). High ratings for previously televised tournaments and the exodus of the young male population from TV to videogames were other reasons listed for ESPN’s interest.

From the article:

“The new deal includes ESPN covering MLG’s upcoming season across multiple platforms, including ESPN360.com. ESPN will serve as a primary outlet for news about MLG, providing extensive digital coverage of MLG’s 2008 Pro Circuit Competitions, including exclusive streamed matches, pro player interviews, and scores and stats.”

Overall, it appears that the coverage will be fairly extensive and far-reaching, so perhaps pro gaming will finally enjoy the mainstream status it deserves in North America? This is certainly a big step in the right direction.

Read [GameDaily]